Facebook Embraces The Inevitable … For Now

As publishers have begun to abandon Facebook’s Instant Articles format due to lack of monetization options, the social network giant says it will be rolling out support for AMP (Accelerated Mobile Pages Project) as part of its open source Instant Articles software development kit.

The new SDK will have an extension that allows publishers to create content in the Instant Articles, AMP, and Apple News format.

The Accelerated Mobile Pages Project (AMP) is an online publishing format created by Google as a competitor to Facebook’s Instant Articles and optimized for mobile web browsing. It is intended to help webpages load rapidly when clicked in the Google search results pages and have seen widespread adoption from both publishers and some of world’s biggest e-commerce players such as eBay.

Support for Google’s AMP will be rolled out first, with support for Apple News coming in a few weeks.

Facebook’s SDK will work by building AMP and Apple News pages with the same markup used to build Instant Articles. In addition, it will include the unique customization options offered by each publishing format.

There have been some criticism of the project including from the cofounder of CodePen Chris Coyier who wrote that AMP would be better if it “was never used as search ranking factor (or anything that could be interpreted as such) by anybody” and if it “became a W3C standard,” among other points.

John Gruber also added that he is “on the record as being strongly opposed to AMP simply on the grounds of publication independence.”

According to Google, there are more than 1.7 billion AMP pages on 860,000 domains with 35 million new pages being created each week.

You can learn how to use AMP to build you pages by following this tutorial: Create Your AMP HTML Page

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